B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- share of purchases influenced by word ofmouth for global consumer purchases (2019)
Word-of-mouth influences as much as 90% of all purchases according to research cited from Talk Triggers by Jay Baer.
- Value is stated as an upper bound ('influences as much as 90%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2019
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Jay Baer
Primary
Tier C
https://practicepromotions.net/practice-marketing/word-of-mouth-physical-therapy-marketing/ ↗
Source Article
Your Patients Are Your Marketers | Word-of-Mouth Marketing Tips
If you have a small to mid-sized practice, odds are you either market yourself, have just 1-2 marketing staff, or use outside help. Would more people getting the word out about your practice help growth? What if those people did so… for FREE? Well, with the right word-of-mouth strategy, your patient…
Original Research
Jay Baer
· Original study ↗
Methodology
Research cited from Talk Triggers by Jay Baer
Methodology documented
Segmentation
IndustryHealthcare
RegionGlobal
Channelword_of_mouth
Cite this stat
Plain Text
global consumer purchases: 90% share of purchases influenced by word ofmouth. Source: Jay Baer (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/word-of-mouth-influenced-purchases
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<blockquote cite="https://lighthousedata.io/data/word-of-mouth-influenced-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of purchases influenced by word ofmouth for global consumer purchases<br><small>Source: Jay Baer (2019) · <a href="https://lighthousedata.io/data/word-of-mouth-influenced-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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