B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
13%
13% -- increase in consideration for wool for UK consumers (Woolmark campaign) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
20-something.com (agency)
Primary
Tier B
https://www.20-something.com/work/the-woolmark-company ↗
Source Article
The Woolmark Company
A global campaign making the impact of synthetics impossible to forget.
The Woolmark Company
Wool is falling out of fashion. By 2030, less than 1% of our clothes will be made of this fully circular fibre. 80% will be synthetic, made from crude oil.
For The Woolmark Company, the 60,000 Australian woo…
Original Research
20-something.com (agency)
· Original study ↗
Methodology
Campaign results reported by agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers (Woolmark campaign): 13% increase in consideration for wool. Source: 20-something.com (agency) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wool-consideration-uk-lift
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<blockquote cite="https://lighthousedata.io/data/wool-consideration-uk-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- increase in consideration for wool for UK consumers (Woolmark campaign)<br><small>Source: 20-something.com (agency) (2025) · <a href="https://lighthousedata.io/data/wool-consideration-uk-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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