B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- brand impact score increase for Wooga June's Journey 'A Party to Die For' YouTube influencer campaign (2025)
The 'A Party to Die For' campaign by Media Bodies for Wooga's title June's Journey resulted in a 20% increase in brand impact score.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media Bodies
Primary
Tier C
https://mediabodies.com/blog/2025-youtube-influencer-marketing-trends/ ↗
Source Article
2025 YouTube Influencer Marketing Trends - Media Bodies
Key Tips to Leverage YouTube Influencers for Your Brand
In 2025, Influencer Marketing has become a prominent part of most brands’ marketing mixes – be it for performance objectives or brand awareness. Although TikTok and Instagram Influencer Marketing and Podcast advertising have increasingly emerge…
Original Research
Media Bodies
· Original study ↗
Methodology
Single campaign result reported by agency Media Bodies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Wooga June's Journey 'A Party to Die For' YouTube influencer campaign: 20% brand impact score increase. Source: Media Bodies (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wooga-junes-journey-brand-impact-2025
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<blockquote cite="https://lighthousedata.io/data/wooga-junes-journey-brand-impact-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- brand impact score increase for Wooga June's Journey 'A Party to Die For' YouTube influencer campaign<br><small>Source: Media Bodies (2025) · <a href="https://lighthousedata.io/data/wooga-junes-journey-brand-impact-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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