B Evidence Grade B Graded under review Safe to Cite Dated

60 -- campaign country reach for WOO #OurSecondChance campaign (2021)

Name: Campaign Country Reach Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2021 · World Out of Home Organization

Cite this stat Share How we verify

Attribution: World Out of Home Organization View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

Unit

Count

Data Vintage

2021

Entity

WOO #OurSecondChance campaign

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

World Out of Home Organization Primary Tier A

https://www.worldooh.org/news/tom-goddard-public-sector-advertisement-conference ↗

Confidence: 32/100 Vintage: 2021 Channel: Deep Crawl

Source Article

WOO President Tom Goddard charts bright future for Out of Home in address to China’s Public Sector Advertisement Conference

World Out of Home Organization President Tom Goddard presented to China’s Public Sector Advertisement Conference by video link on November 9. He outlined the critical role OOH had played globally in providing timely and relevant information to the public during the pandemic, while at the same time c…

Original Research

World Out of Home Organization · Original study ↗

Methodology

Campaign global rollout count stated by WOO

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelevents

Cite this stat

Plain Text

WOO #OurSecondChance campaign: 60 campaign country reach. Source: World Out of Home Organization (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/woo-oursecondchance-country-count

HTML Embed

<blockquote cite="https://lighthousedata.io/data/woo-oursecondchance-country-count" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60</strong> -- campaign country reach for WOO #OurSecondChance campaign<br><small>Source: World Out of Home Organization (2021) · <a href="https://lighthousedata.io/data/woo-oursecondchance-country-count" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →