B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- share of total sports media coverage for Women's sports (2023)
Women's sports comprise 15% of total sports media coverage according to an October 2023 study by Wasserman's The Collective.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Wasserman's The Collective
Primary
Tier B
https://www.paritynow.com/resources/articles/womens-sports-media-coverage-is-booming ↗
Source Article
Women’s Sports Media Coverage is Booming. Here’s How It Can Grow Even Faster. | Parity
Women’s Sports Media Coverage is Booming. Here’s How It Can Grow Even Faster.
Women’s sports now make up 15% of total sports media coverage, according to a 2023 study by Wasserman’s The Collective
The 2023 NCAA women’s basketball championship became the most-watched women’s college basketball game e…
Original Research
Wasserman's The Collective
· Original study ↗
Methodology
October 2023 study by The Collective, Wasserman's women-focused practice
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Women's sports: 15% share of total sports media coverage. Source: Wasserman's The Collective (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/womens-sports-media-coverage-share-2023
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<blockquote cite="https://lighthousedata.io/data/womens-sports-media-coverage-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of total sports media coverage for Women's sports<br><small>Source: Wasserman's The Collective (2023) · <a href="https://lighthousedata.io/data/womens-sports-media-coverage-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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