B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
326,900,000
326,900,000 -- pr reach for Women's Aid interactive digital billboard campaign (2016)
The Women's Aid interactive digital billboard campaign achieved a PR reach of 326.9 million people.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
326,900,000
Unit
Count
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Women's Aid
Primary
Tier B
http://www.cph-ink.dk/17-marketing-campaigns-with-a-positive-message-for-women/ ↗
Source Article
17 marketing campaigns with a positive message for women | Copenhagen INK
Chloe McKenna wrote a fantastic post a few weeks back about social media campaigns that celebrate women, so I won’t cover any of those in this post.
But I am going to talk about 17 other marketing campaigns I’ve seen that depict a positive message about women.
Incidentally, Econsultancy’s latest res…
Original Research
Women's Aid
· Original study ↗
Methodology
Campaign-reported PR reach with 70 broadcasters, newspapers and online portals covering the campaign across 20 countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Women's Aid interactive digital billboard campaign: 326,900,000 pr reach. Source: Women's Aid (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/womens-aid-pr-reach-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/womens-aid-pr-reach-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>326,900,000</strong> -- pr reach for Women's Aid interactive digital billboard campaign<br><small>Source: Women's Aid (2016) · <a href="https://lighthousedata.io/data/womens-aid-pr-reach-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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