B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- share of new car purchases for female consumers (automotive) (2010)
Women account for 65% of new car purchases.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hyperion/VOICE (Dychtwald & Larson)
Primary
Tier C
http://www.apgcanada.ca/2015/01/05/the-female-consumer-thoughts-on-a-critical-audience/ ↗
Source Article
The Female Consumer: Thoughts on a critical audience
Original Research
Hyperion/VOICE (Dychtwald & Larson)
· Original study ↗
Methodology
Cited from Dychtwald & Larson, 'Influence' (2010)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
female consumers (automotive): 65% share of new car purchases. Source: Hyperion/VOICE (Dychtwald & Larson) (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-share-new-car-purchases-65
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<blockquote cite="https://lighthousedata.io/data/women-share-new-car-purchases-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of new car purchases for female consumers (automotive)<br><small>Source: Hyperion/VOICE (Dychtwald & Larson) (2010) · <a href="https://lighthousedata.io/data/women-share-new-car-purchases-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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