B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
75%
75% -- share of purchasing decisions controlled by women for Women in Western Europe and North America (2024)
In Western Europe and North America, women control 75% of purchasing decisions.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Finance Influencers Provide Education Consumers Are Clamoring For | Kingfluencers
Choose your language
2024-05-28
Influencer Marketing, Social Media Marketing
Brands in industries like fashion, beauty, and travel have worked with influencers for years now to give their brands a real face that people relate to, stand out from the noise, and connect to consumers. People are increas…
Methodology
Quoted by ellexx founder Patrizia Laeri; original research not identified
Methodology documented
Segmentation
Industryinfluencer_marketing
RegionEMEA
Channelinfluencer
Cite this stat
Plain Text
Women in Western Europe and North America: 75% share of purchasing decisions controlled by women. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-purchasing-decisions-75
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<blockquote cite="https://lighthousedata.io/data/women-purchasing-decisions-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of purchasing decisions controlled by women for Women in Western Europe and North America<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/women-purchasing-decisions-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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