B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

0.1%

0.1% -- share of creative agencies owned by women for US creative agencies (2024)

2024  · wearebrandcollective.com

0.1% of creative agencies are owned by women.

  • Data methodology and original study not cited
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Attribution: wearebrandcollective.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2024
Entity
US creative agencies
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
wearebrandcollective.com Primary Tier C
https://wearebrandcollective.com/our-founder-ceo-mary-rego-has-been-recognized-as-one-of-the-top-50-… ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Our Founder & CEO, Mary Rego, has been recognized as one of the Top 50 “Women to Know in Florida” for 2024 | The Brand Collective
Mary Rego is the Visionary Founder and CEO of The Brand Collective As the Founder and CEO of The Brand Collective, Mary Rego is at the helm of the 0.1% of creative agencies owned by women. With almost three decades of experience, she has consistently pushed the boundaries of branding, business devel…
Original Research
wearebrandcollective.com · Original study ↗

Cited in interview with agency founder; original source not named

Methodology documented
IndustryAgency RegionUS
Plain Text
US creative agencies: 0.1% share of creative agencies owned by women. Source: wearebrandcollective.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-owned-creative-agencies-0-1-percent
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<blockquote cite="https://lighthousedata.io/data/women-owned-creative-agencies-0-1-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- share of creative agencies owned by women for US creative agencies<br><small>Source: wearebrandcollective.com (2024) · <a href="https://lighthousedata.io/data/women-owned-creative-agencies-0-1-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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