B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- population share over 50 for Women (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
L'Oréal Paris / Campaigns of the World
Primary
Tier C
https://campaignsoftheworld.com/creative-print-ads/loreal-paris-the-non-issue/ ↗
Source Article
L’Oréal Paris Present The Non-Issue
The Non-Issue – Give women the confidence to realize their worth
When you look at fashion and beauty media coverage, you notice an unwavering trend: Youth. While 40% of Women are over 50, only 15% are represented in the media. No wonder these women feel invisible. Age discrimination is a serious iss…
Original Research
L'Oréal Paris / Campaigns of the World
· Original study ↗
Methodology
Demographic figure cited in campaign case study; original source not named
Methodology documented
Segmentation
IndustryBeauty
RegionGlobal
Channelprint_ads
Cite this stat
Plain Text
Women: 40% population share over 50. Source: L'Oréal Paris / Campaigns of the World (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-over-50-population-share
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<blockquote cite="https://lighthousedata.io/data/women-over-50-population-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- population share over 50 for Women<br><small>Source: L'Oréal Paris / Campaigns of the World (2025) · <a href="https://lighthousedata.io/data/women-over-50-population-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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