B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- share of women feeling unrepresented in media and advertising for women globally (2019)
70% of women do not feel represented in media and advertising.
- Original survey methodology, sample size, and specific field dates are not provided in the campaign overview.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2019
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dove
Primary
Tier C
https://campaignsoftheworld.com/ooh-campaigns/dove-its-on-us/ ↗
Source Article
Dove: It’s on Us | A campaign to drive change and empower women
In 2019 Dove partnered with Getty Images, Girlgaze, women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use. Now, Dove has taken further action in South Africa and is making hi…
Original Research
Dove
· Original study ↗
Methodology
Cited by Dove in campaign context; original survey methodology not stated on page
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelout_of_home
Cite this stat
Plain Text
women globally: 70% share of women feeling unrepresented in media and advertising. Source: Dove (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-not-represented-media-advertising-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/women-not-represented-media-advertising-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of women feeling unrepresented in media and advertising for women globally<br><small>Source: Dove (2019) · <a href="https://lighthousedata.io/data/women-not-represented-media-advertising-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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