B
Evidence Grade B
Graded
under review
Safe to Cite
Current
16%
16% -- share of women feeling labels reflect true selves for women (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
besteverad.com
Primary
Tier C
https://besteverad.com/tj-maxx-empowers-women-with-new-campaign-featuring-scooby-doos-velma-and-daph… ↗
Source Article
TJ Maxx Empowers Women with New Campaign, Featuring Scooby-Doo's Velma and Daphne
Original Research
besteverad.com
· Original study ↗
Methodology
Research cited in TJ Maxx campaign coverage; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
women: 16% share of women feeling labels reflect true selves. Source: besteverad.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-labels-reflect-true-selves-16pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/women-labels-reflect-true-selves-16pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- share of women feeling labels reflect true selves for women<br><small>Source: besteverad.com (2026) · <a href="https://lighthousedata.io/data/women-labels-reflect-true-selves-16pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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