B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- share of consumer decisions influenced by women for Women in CPG / consumer purchasing (2025)
Women influence 85 percent of consumer decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tracey Halama (Supergut) via LinkedIn
Primary
Tier C
https://www.naturallychicago.org/blog-2/ewmh89bb4af7xc2yxvtcz3hzvxgg9b ↗
Source Article
Women’s Leadership Retreat Was Inspiring Success
Women’s Leadership Retreat Was Inspiring Success
Naturally Chicago’s longstanding commitment to supporting women in the natural products industry gained new luster with our Women’s Leadership Retreat, presented September 18 in the Chicago suburb of Long Grove.
The elevating event was hosted by Women…
Original Research
Tracey Halama (Supergut) via LinkedIn
· Original study ↗
Methodology
Cited in a LinkedIn post by Supergut CEO Tracey Halama; original research source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Women in CPG / consumer purchasing: 85% share of consumer decisions influenced by women. Source: Tracey Halama (Supergut) via LinkedIn (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-influence-consumer-decisions-85
HTML Embed
<blockquote cite="https://lighthousedata.io/data/women-influence-consumer-decisions-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of consumer decisions influenced by women for Women in CPG / consumer purchasing<br><small>Source: Tracey Halama (Supergut) via LinkedIn (2025) · <a href="https://lighthousedata.io/data/women-influence-consumer-decisions-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.