B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- share taking lead role in home move process for women (2025)
25% of women take the lead role ('Home Move CEO') in the overall home moving process.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zoopla
Primary
Tier B
https://bebeez.eu/2025/08/15/childs-play-many-youngsters-a-big-influence-on-home-choice/ ↗
Source Article
Child’s play: many youngsters a big influence on home choice
A new study has found that around three-in-four (74%) of children have a significant say in the ultimate choices of the home moving process.
The survey by Zoopla has also revealed who takes the ‘Home Move CEO’ role in different parts of the buying and moving journey, with males still having the bigg…
Original Research
Zoopla
· Original study ↗
Methodology
Zoopla survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
women: 25% share taking lead role in home move process. Source: Zoopla (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-home-move-ceo-2025
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<blockquote cite="https://lighthousedata.io/data/women-home-move-ceo-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share taking lead role in home move process for women<br><small>Source: Zoopla (2025) · <a href="https://lighthousedata.io/data/women-home-move-ceo-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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