B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- share of greeting card purchases for Women (US greeting card buyers) (2026)
Women account for 80% of all greeting card purchases.
- Original research source not cited
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alexanders Print Advantage
Primary
Tier C
http://alexanders.com/blog/christmas-card-statistics/ ↗
Source Article
Christmas Card Statistics - Alexanders Print Advantage
Original Research
Alexanders Print Advantage
· Original study ↗
Methodology
Aggregated statistic cited by print-industry blog; original source not identified
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelcontent
Cite this stat
Plain Text
Women (US greeting card buyers): 80% share of greeting card purchases. Source: Alexanders Print Advantage (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-greeting-card-purchases-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/women-greeting-card-purchases-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of greeting card purchases for Women (US greeting card buyers)<br><small>Source: Alexanders Print Advantage (2026) · <a href="https://lighthousedata.io/data/women-greeting-card-purchases-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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