B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of family healthcare choices made by women for US families (2025)
According to the Kaiser Foundation, women make 80% of family healthcare choices.
- Secondary citation of Kaiser Foundation findings without original study details/year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kaiser Foundation
Primary
Tier C
https://www.itsqooqoo.com/blog/mens-health-marketing/ ↗
Source Article
Oh, man! How men’s health is marketing’s latest conundrum | QooQoo
Oh, man! How men’s health is marketing’s latest conundrum
These days we hear about men’s health more and more often on the news and social media. Over the past two decades, this topic has gained popularity and with good reason.
- Higher rates of suicide
- Men take higher-risk jobs
- Avoiding healthc…
Original Research
Kaiser Foundation
· Original study ↗
Methodology
Kaiser Foundation figure cited by QooQoo
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US families: 80% share of family healthcare choices made by women. Source: Kaiser Foundation (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-family-healthcare-choices
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<blockquote cite="https://lighthousedata.io/data/women-family-healthcare-choices" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of family healthcare choices made by women for US families<br><small>Source: Kaiser Foundation (2025) · <a href="https://lighthousedata.io/data/women-family-healthcare-choices" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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