B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

80%

80% -- share of consumer purchase decisions for women consumers (2025)

Name: Share Of Consumer Purchase Decisions Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2025 · Women on Boards Adria (WOBA)

Women drive or make more than 80% of consumer purchase decisions related to purchasing power.

Original source/study behind the 80% claim is not specified in the text

Cite this stat Share How we verify

Attribution: Women on Boards Adria (WOBA) View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2025

Entity

women consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Women on Boards Adria (WOBA) Primary Tier C

https://ba.bloombergadria.com/biznis/kompanije/57154/sa-zenama-u-uo-do-veceg-bdp-a-jesmo-li-svjesni-… ↗

Confidence: 48/100 Vintage: 2025 Channel: Wayback

Source Article

Sa ženama u UO do većeg BDP-a, jesmo li svjesni toga

Direktiva Evropske unije (EU) o ženama u upravnim odborima (UO), koja se odnosi na povećanje rodne ravnoteže, primjenjuje se od novembra 2022. godine. U Evropskoj uniji, u 2021. godini, žene su činile samo 30,6 odsto članova odbora najvećih kompanija na berzi u EU, sa značajnim razlikama između drža…

Original Research

Women on Boards Adria (WOBA) · Original study ↗

Methodology

Cited by Women on Boards Adria (WOBA) in Bloomberg Adria interview; original research source not identified

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

women consumers: 80% share of consumer purchase decisions. Source: Women on Boards Adria (WOBA) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-consumer-purchase-decisions-80pct

HTML Embed

<blockquote cite="https://lighthousedata.io/data/women-consumer-purchase-decisions-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of consumer purchase decisions for women consumers<br><small>Source: Women on Boards Adria (WOBA) (2025) · <a href="https://lighthousedata.io/data/women-consumer-purchase-decisions-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →