B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
2%
2% -- share of applicants who were women for job postings with gender-coded language (e.g. 'ninja', 'rockstar', 'hacker') (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
network.ymcareers.com
Primary
Tier C
https://network.ymcareers.com/blog/why-pronoun-use-is-important-in-diversity-recruitment/ ↗
Source Article
Why Pronoun Use is Important in Diversity Recruitment
Is your company interested in recruiting more diverse candidates and cultivating a workplace that includes many backgrounds and viewpoints? Do you want to mitigate bias (conscious or subconscious) in your hiring process toward candidates regardless of race, gender, sexual orientation, religion, back…
Original Research
network.ymcareers.com
· Original study ↗
Methodology
Cited case example of applicant pool composition for a job ad using gender-coded language; original study not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
job postings with gender-coded language (e.g. 'ninja', 'rockstar', 'hacker'): 2% share of applicants who were women. Source: network.ymcareers.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-applicants-gender-coded-job-ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/women-applicants-gender-coded-job-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- share of applicants who were women for job postings with gender-coded language (e.g. 'ninja', 'rockstar', 'hacker')<br><small>Source: network.ymcareers.com (2025) · <a href="https://lighthousedata.io/data/women-applicants-gender-coded-job-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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