B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
3%
3% -- share of advertising agency creative directors who are women for US advertising agencies (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
She-conomy
Primary
Tier C
https://www.bauerhaus.com/web-design-for-women/ ↗
Source Article
Web design for women - Bauerhaus Design, Inc.
Women like to partner and support other women business owners. Web design is no different. As a female business owner, I understand you have a million things to do and think about – what’s for dinner, whose picking the kids up or if your next business deal is really going to go through. The last thi…
Original Research
She-conomy
· Original study ↗
Methodology
Cited from She-conomy via secondary blog post; original methodology unknown
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US advertising agencies: 3% share of advertising agency creative directors who are women. Source: She-conomy (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-ad-agency-creative-directors-3pct
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<blockquote cite="https://lighthousedata.io/data/women-ad-agency-creative-directors-3pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- share of advertising agency creative directors who are women for US advertising agencies<br><small>Source: She-conomy (2024) · <a href="https://lighthousedata.io/data/women-ad-agency-creative-directors-3pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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