B
Evidence Grade B
Graded
under review
Safe to Cite
Current
300
300 -- annual shopping trips for women (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
300
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
terryoreilly.ca
Primary
Tier C
http://terryoreilly.ca/blog/this-week-on-under-the-influence-how-retailers-influence-women-vs-men/ ↗
Source Article
Under The Influence
Original Research
terryoreilly.ca
· Original study ↗
Methodology
Referenced research study, unnamed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
women: 300 annual shopping trips. Source: terryoreilly.ca (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-300-shopping-trips-year
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<blockquote cite="https://lighthousedata.io/data/women-300-shopping-trips-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>300</strong> -- annual shopping trips for women<br><small>Source: terryoreilly.ca (2026) · <a href="https://lighthousedata.io/data/women-300-shopping-trips-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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