B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- share citing direct mail credible for Women ages 25-54 (2005)
Only 3% of women ages 25-54 cite direct mail as a credible source of information.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2005
Entity
Sample Size
1,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ketchum PR
Primary
Tier B
http://aoprep.blogspot.com/2005/03/women-have-less-time-for-everything.html ↗
Source Article
Women Have Less Time For Everything (Listening TOO)
Original Research
Ketchum PR
· Original study ↗
Methodology
National survey of 1,000 Americans by Ketchum PR
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channeldirect_mail
Cite this stat
Plain Text
Women ages 25-54: 3% share citing direct mail credible. Source: Ketchum PR (2005). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-25-54-trust-direct-mail
HTML Embed
<blockquote cite="https://lighthousedata.io/data/women-25-54-trust-direct-mail" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- share citing direct mail credible for Women ages 25-54<br><small>Source: Ketchum PR (2005) · <a href="https://lighthousedata.io/data/women-25-54-trust-direct-mail" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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