B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- purchase rate via word of mouth for customers (2025)
40% of customers have purchased a product via a word-of-mouth recommendation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
lokalhq.com
Primary
Tier C
https://lokalhq.com/blog/affordable-roofing-marketing-ideas/ ↗
Source Article
10 Affordable Roofing Marketing Ideas to Explore in 2025
For small to mid-sized roofing businesses like yours, every dollar counts.
You know you need marketing to grow your customer base, but you can’t afford the splashy marketing campaigns that the bigger companies often engage in.
The good news?
You don’t need a huge budget to make an impact. There are …
Original Research
lokalhq.com
· Original study ↗
Methodology
Cited aggregate data, original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 40% purchase rate via word of mouth. Source: lokalhq.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wom-purchase-rate-40
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<blockquote cite="https://lighthousedata.io/data/wom-purchase-rate-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- purchase rate via word of mouth for customers<br><small>Source: lokalhq.com (2025) · <a href="https://lighthousedata.io/data/wom-purchase-rate-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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