B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- win rates increase for Index Exchange (2022)
Index Exchange observed a 16% increase in win rates after rolling out its Market Price feature to all bid requests.
- Observed in just a few weeks after rolling out Market Price to all bid requests
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2022
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Index Exchange
Primary
Tier A
https://www.indexexchange.com/en-au/2022/06/14/price-discovery/ ↗
Source Article
Improvements in Price Discovery will Accelerate the Growth of Programmatic - Index Exchange
Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in digital channels. While this scale is impressive, the focus for programmatic growth from here can’t be how we grow an addressable market from 91% to 100%; that outcome is surely in…
Also cited by
electroiq.com
https://electroiq.com/
2026-08-19
Original Research
Index Exchange
· Original study ↗
Segmentation
IndustryAdTech
RegionAPAC
Cite this stat
Plain Text
Index Exchange: 16% win rates increase. Source: Index Exchange (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/win-rates-increase-market-price
HTML Embed
<blockquote cite="https://lighthousedata.io/data/win-rates-increase-market-price" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- win rates increase for Index Exchange<br><small>Source: Index Exchange (2022) · <a href="https://lighthousedata.io/data/win-rates-increase-market-price" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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