B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1,000
1,000 -- media placements count for Willis Group Holdings (2026)
The Chicago Willis Tower PR campaign generated more than 1,000 TV and radio media placements for Willis Group Holdings.
- Stated as 'more than 1000'
- Specific to the Chicago Willis Tower campaign alone
- Includes TV and radio placements only
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The 10 Company
Primary
Tier C
http://the10company.com/post.php?p=36 ↗
Source Article
Willis Group Holdings: Challenging the Status Quo in Insurance
Original Research
The 10 Company
· Original study ↗
Methodology
PR campaign case study; counts TV and radio placements from the Willis Tower naming campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Willis Group Holdings: 1,000 media placements count. Source: The 10 Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/willis-tower-campaign-media-placements
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<blockquote cite="https://lighthousedata.io/data/willis-tower-campaign-media-placements" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,000</strong> -- media placements count for Willis Group Holdings<br><small>Source: The 10 Company (2026) · <a href="https://lighthousedata.io/data/willis-tower-campaign-media-placements" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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