B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- consumers willing to pay over 50 per month for US consumers considering a new subscription (2022)
13% of US consumers would purchase a product subscription that costs in excess of $50 per month.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
2,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Attest
Primary
Tier A
https://www.askattest.com/blog/research/what-americans-want-from-product-subscriptions-in-2022 ↗
Source Article
What Americans want from product subscriptions in 2022
65% of Americans say they’re open minded to purchasing a product subscription, but what is it that will convince them to commit?
Would you like cannabis or witchcraft products delivered directly to your door? These are just a couple of the gaps …
Original Research
Attest
· Original study ↗
Methodology
Attest survey of 2,000 working-age US consumers
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US consumers considering a new subscription: 13% consumers willing to pay over 50 per month. Source: Attest (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/willing-to-pay-over-50-subscription-2022
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<blockquote cite="https://lighthousedata.io/data/willing-to-pay-over-50-subscription-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- consumers willing to pay over 50 per month for US consumers considering a new subscription<br><small>Source: Attest (2022) · <a href="https://lighthousedata.io/data/willing-to-pay-over-50-subscription-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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