B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- share of consumers believing whole grains improve gut health for US consumers (2025)
49% of surveyed US consumers believe whole grains improve digestion/gut health.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HealthFocus International
Primary
Tier B
https://berryondairy.blogspot.com/2025/09/dairy-innovation-stay-ahead-of-game-and.html ↗
Source Article
Dairy Innovation: Stay Ahead of the Game and Get in the Gut Health Business
Gut health isn’t just a fad. It’s becoming a priority for a growing number (35% in 2024, up from 27% in 2020) of U.S. consumers who actively seek out foods and drinks that support it, according to the 2025 USA Trend Study from HealthFocus International, Des Plaines, Ill. The time is NOW for dairy pr…
Original Research
HealthFocus International
· Original study ↗
Methodology
HealthFocus International 2025 USA Trend Study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 49% share of consumers believing whole grains improve gut health. Source: HealthFocus International (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whole-grains-gut-health-perception
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<blockquote cite="https://lighthousedata.io/data/whole-grains-gut-health-perception" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of consumers believing whole grains improve gut health for US consumers<br><small>Source: HealthFocus International (2025) · <a href="https://lighthousedata.io/data/whole-grains-gut-health-perception" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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