B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
32%
32% -- share preferring whole food protein options for UK adults planning to buy plant-based products (2026-01)
Among UK adults who planned to buy plant-based products in January 2026, 32% preferred whole food-based protein options such as beans, lentils, tempeh, and tofu.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026-01
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thegoodshoppingguide.com
Primary
Tier B
https://thegoodshoppingguide.com/ethical-vegetarian-and-vegan-food/ ↗
Source Article
The Most Sustainable Vegan Brands
Sustainable Vegan And Vegetarian Brands
Which Vegan and Vegetarian brands are the most ethical and sustainable? For the answer, see our Ethical Vegetarian and Vegan Foods comparison table to compare brands’ scores.
The new normal: Vegetarian and vegan diets
In recent years, Animal Welfare and the su…
Original Research
thegoodshoppingguide.com
· Original study ↗
Methodology
YouGov data commissioned by Veganuary
Methodology documented
Segmentation
Industryfood_beverage
RegionUK
Cite this stat
Plain Text
UK adults planning to buy plant-based products: 32% share preferring whole food protein options. Source: thegoodshoppingguide.com (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whole-food-protein-preference-32
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<blockquote cite="https://lighthousedata.io/data/whole-food-protein-preference-32" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share preferring whole food protein options for UK adults planning to buy plant-based products<br><small>Source: thegoodshoppingguide.com (2026-01) · <a href="https://lighthousedata.io/data/whole-food-protein-preference-32" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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