B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13%
13% -- share of local search ranking factors attributed to citations for local search ranking factors (2026)
A Whitespark study indicates that citation factors (volume, consistency, and quality) account for approximately 13% of local search ranking factors.
- Study accounts for approximately 13%
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Lighthouse Research Team
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Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Whitespark
Primary
Tier B
https://nexagrowth.co.uk/blog/local-citations/ ↗
Source Article
How to Build Local Citations and Increase Your Visibility in 2026
- A local citation is any online mention of a business’s name, address, and phone number (NAP).
- Citations are a top local ranking factor and act as digital signposts for search engines and users.
- Consistent, accurate, and widespread citations build trust and help a business appear in local searc…
Original Research
Whitespark
· Original study ↗
Methodology
Whitespark local search ranking factors study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
local search ranking factors: 13% share of local search ranking factors attributed to citations. Source: Whitespark (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whitespark-citations-local-ranking-weight
HTML Embed
<blockquote cite="https://lighthousedata.io/data/whitespark-citations-local-ranking-weight" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- share of local search ranking factors attributed to citations for local search ranking factors<br><small>Source: Whitespark (2026) · <a href="https://lighthousedata.io/data/whitespark-citations-local-ranking-weight" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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