B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- memory retention increase for whiteboard explainer videos (2026)
Whiteboard videos can deliver a 22% increase in memory retention compared to talking head videos.
- Secondary citation of studies conducted by Dr. Richard Wiseman in an expert roundup
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dr. Richard Wiseman
Primary
Tier C
https://www.animatedvideo.com/blog/why-whiteboard-explainer-videos-work-so-well/ ↗
Source Article
23 Experts Discuss Why Whiteboard and Explainer Videos Work So Well
Original Research
Dr. Richard Wiseman
· Original study ↗
Methodology
Psychology research by Dr. Richard Wiseman cited secondhand in expert roundup; study date not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
whiteboard explainer videos: 22% memory retention increase. Source: Dr. Richard Wiseman (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whiteboard-video-memory-retention-22pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/whiteboard-video-memory-retention-22pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- memory retention increase for whiteboard explainer videos<br><small>Source: Dr. Richard Wiseman (2026) · <a href="https://lighthousedata.io/data/whiteboard-video-memory-retention-22pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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