B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

30%

30% -- operating cost reduction for agencies leveraging outsourced or white label models (2025)

2025  · Forrester Consulting

Agencies leveraging outsourced or white label models reduced operating costs by up to 30%.

  • Upper bound figure ('up to 30%')
  • Secondary citation of a Forrester Consulting report
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Attribution: Forrester Consulting View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
agencies leveraging outsourced or white label models
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Forrester Consulting Primary Tier C
https://murphyconsulting.us/blog/why-your-agency-needs-white-label-digital-services-to-scale-in-2025… ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Scaling Your Agency With White Label Services
If you run a marketing agency, you already know how competitive — and demanding — the digital landscape has become. Clients today expect everything under one roof: SEO, paid ads, social media management, website design, automations, and more. Trying to build and maintain all these services in-house …
Original Research
Forrester Consulting · Original study ↗

Cited from a Forrester Consulting report; upper bound of range

Methodology documented
IndustryAgency RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
agencies leveraging outsourced or white label models: 30% operating cost reduction. Source: Forrester Consulting (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/white-label-operating-cost-reduction-30
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<blockquote cite="https://lighthousedata.io/data/white-label-operating-cost-reduction-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- operating cost reduction for agencies leveraging outsourced or white label models<br><small>Source: Forrester Consulting (2025) · <a href="https://lighthousedata.io/data/white-label-operating-cost-reduction-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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