B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21
21 -- brand love rank change for The White Company (2023)
The White Company climbed 21 places in the Most Loved Retail Brands league table compared to 2022.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21
Unit
Rank
Data Vintage
2023
Entity
Sample Size
96,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/price-vs-value-how-are-retailers-faring-in-the-crisis/ ↗
Source Article
We recently launched BrandVue’s Most Loved Retail Brands 2023 report, providing insight into which retailers UK adults have the closest emotional connection with.
Drawing on findings from the report, we delve into the supermarket sector, taking a look at how the key players are remaining front of mi…
Original Research
Savanta
· Original study ↗
Methodology
Position improvement in Savanta BrandVue Most Loved Retail Brands league table (top 100 most-loved UK retail brands) vs 2022 edition; based on over 96,000 UK consumers surveyed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The White Company: 21 brand love rank change. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/white-company-brand-love-rank-climb-2023
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<blockquote cite="https://lighthousedata.io/data/white-company-brand-love-rank-climb-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21</strong> -- brand love rank change for The White Company<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/white-company-brand-love-rank-climb-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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