B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- regular platform usage rate for WhatsApp (2023-10)
21% of U.S. adults regularly use WhatsApp.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2023-10
Entity
Sample Size
3,994
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alpha-Diver
Primary
Tier A
https://alpha-diver.com/social-media-is-not-social-unpacking-the-4-reasons-we-cant-disconnect/ ↗
Source Article
Social Media Is Not Social: Unpacking the 4 Reasons
Original Research
Alpha-Diver
· Original study ↗
Methodology
Alpha-Diver OmniPulse studies fielded October 2023 among U.S. rep pop sample ages 18-75, n=3,994
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
WhatsApp: 21% regular platform usage rate. Source: Alpha-Diver (2023-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-regular-usage-us-adults-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/whatsapp-regular-usage-us-adults-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- regular platform usage rate for WhatsApp<br><small>Source: Alpha-Diver (2023-10) · <a href="https://lighthousedata.io/data/whatsapp-regular-usage-us-adults-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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