B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1,000
1,000 -- free service message allowance for WhatsApp Business Platform (2026)
Under the WhatsApp Business Platform pricing starting October 1, 2026, each business phone number receives 1,000 free service messages per month.
- Applies per phone number per month effective October 1, 2026
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier B
https://www.useinvent.com/blog/whatsapp-broadcast-complete-guide ↗
Source Article
WhatsApp Business Broadcast: Complete 2026 Guide
Last updated: September 2026
TL;DR
- A WhatsApp business broadcast sends one message to many people at once, but each person receives it as a private one-to-one chat, so it feels personal, not like a group blast.
- There are two very different versions: the free WhatsApp Business app "broadcast list…
Original Research
Meta
· Original study ↗
Methodology
Effective from October 1, 2026 pricing change
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 1,000 | |
| 2026-10 | 1,000 | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
WhatsApp Business Platform: 1,000 free service message allowance. Source: Meta (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-free-service-messages-1000-month
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<blockquote cite="https://lighthousedata.io/data/whatsapp-free-service-messages-1000-month" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,000</strong> -- free service message allowance for WhatsApp Business Platform<br><small>Source: Meta (2026) · <a href="https://lighthousedata.io/data/whatsapp-free-service-messages-1000-month" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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