B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

49%

49% -- switching growth rate for NZ power company switching (What's My Number campaign) (2011)

Name: Switching Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2011 · Electricity Authority / DraftFCB

Power company switching in June and July 2011 was up 49 percent compared to the same period the previous year as a result of the What's My Number campaign.

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Attribution: Electricity Authority / DraftFCB View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

49%

Unit

Percentage

Data Vintage

2011

Entity

NZ power company switching (What's My Number campaign)

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Electricity Authority / DraftFCB Primary Tier B

http://www.stoppress.co.nz/blog/2011/10/the-power-and-the-glory-whats-my-number-takes-ad-effectivene… ↗

Confidence: 28/100 Vintage: 2011 Channel: Common Crawl

Source Article

StopPress

Original Research

Electricity Authority / DraftFCB · Original study ↗

Methodology

Year-over-year comparison of June-July switching

Methodology documented

Segmentation

IndustryUtilities RegionNZ Channelevents

Cite this stat

Plain Text

NZ power company switching (What's My Number campaign): 49% switching growth rate. Source: Electricity Authority / DraftFCB (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whats-my-number-switching-up-49-percent-2011

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<blockquote cite="https://lighthousedata.io/data/whats-my-number-switching-up-49-percent-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- switching growth rate for NZ power company switching (What's My Number campaign)<br><small>Source: Electricity Authority / DraftFCB (2011) · <a href="https://lighthousedata.io/data/whats-my-number-switching-up-49-percent-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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