B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74%
74% -- fully engaged member rate for credit union members (2026)
74% of credit union members who strongly agree their institution looks out for their financial well-being are fully engaged.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gallup
Primary
Tier B
https://www.moveminttech.com/resources/member-moments ↗
Source Article
The credit union engagement edge is shrinking. Here’s what it takes to get it back.
Are we proactive or reactive?
Do members discover relevant offers when they log in, or only when they go searching for a new product or service? Are your best opportunities reaching members who haven't raised their hand yet?
Join 100+ financial institution leaders at the 2026 Movemint Symposium. Oct…
Original Research
Gallup
· Original study ↗
Methodology
Comparison baseline: 23% when not strongly agreeing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
credit union members: 74% fully engaged member rate. Source: Gallup (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wellbeing-agreement-engagement-74pct
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<blockquote cite="https://lighthousedata.io/data/wellbeing-agreement-engagement-74pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- fully engaged member rate for credit union members<br><small>Source: Gallup (2026) · <a href="https://lighthousedata.io/data/wellbeing-agreement-engagement-74pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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