B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- multi platform gaming engagement rate for weekly gamers (2025)
73% of weekly gamers engage on multiple gaming platforms.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB (referenced via IAB PlayFronts insights)
Primary
Tier C
https://gamezboost.com/gaming-the-digital-thread-thats-unifying-marketing-channels/ ↗
Source Article
Gaming: The Digital Thread That’s Unifying Marketing Channels – GameZBoost
How GameZBoost Helps Brands Embrace the New Era of Connected Engagement
Gaming has rapidly evolved from a niche pastime to a cultural cornerstone — and now, it’s redefining how brands connect with consumers. No longer siloed, the gaming ecosystem is becoming the central hub where marketing, social m…
Original Research
IAB (referenced via IAB PlayFronts insights)
· Original study ↗
Methodology
Industry insight cited by GameZBoost, referencing IAB PlayFronts-era gaming audience research; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
weekly gamers: 73% multi platform gaming engagement rate. Source: IAB (referenced via IAB PlayFronts insights) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/weekly-gamers-multi-platform-engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/weekly-gamers-multi-platform-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- multi platform gaming engagement rate for weekly gamers<br><small>Source: IAB (referenced via IAB PlayFronts insights) (2025) · <a href="https://lighthousedata.io/data/weekly-gamers-multi-platform-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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