B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- share of web traffic driven by video for global web traffic (2025)
82% of web traffic is propelled by video according to Cisco.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cisco
Primary
Tier C
https://podymos.com/learning-center/how-video-improves-sales-team-closing-rate ↗
Source Article
How can video help improve my sales team closing rate?
How can video help improve my sales team closing rate?
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Original Research
Cisco
· Original study ↗
Methodology
Cited to Cisco in a marketing blog; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global web traffic: 82% share of web traffic driven by video. Source: Cisco (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/web-traffic-video-cisco
HTML Embed
<blockquote cite="https://lighthousedata.io/data/web-traffic-video-cisco" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of web traffic driven by video for global web traffic<br><small>Source: Cisco (2025) · <a href="https://lighthousedata.io/data/web-traffic-video-cisco" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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