B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- agency management fee rate for Web advertising agency management fees (Japan, general market convention) (2025)
Web advertising agency management fees typically amount to around 20% of the advertising operational budget.
- Described as a general market tendency / common practice rather than empirical survey data
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
株式会社PLAN-B (PLAN-B Co., Ltd.)
Primary
Tier C
https://www.plan-b.co.jp/blog/ad/52455/ ↗
Source Article
【初心者向け】Web広告とは？ 種類別の特徴と媒体の選び方について | 株式会社PLAN-B
【５分でわかる】GTM(Googleタグマネージャー)の設定方法
Web広告
最終更新日：2025.08.26
執筆者
更新日：2025.11.17
Web広告の配信は、数多くの企業が取り組んでいる施策です。ライバルが多い取り組みですが、うまく活用することで集客や売上を大きく伸ばしたいと考えていませんか？ せっかくなら多くのユーザーに届いて、成果が得られる広告配信をしたいですよね。
本稿では、これからWeb広告を活用したい方や導入を検討している方に向けて、Web広告の基本知識から、実際の出稿方法まで丁寧に紹介します。集客や売上アップに役立つ情報や効果的な出稿ポイントも紹介しているので、ぜひ参考…
Original Research
株式会社PLAN-B (PLAN-B Co., Ltd.)
· Original study ↗
Methodology
Stated as a general industry convention (e.g., 1,000,000 JPY budget → 200,000 JPY management fee); no cited source or survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Web advertising agency management fees (Japan, general market convention): 20% agency management fee rate. Source: 株式会社PLAN-B (PLAN-B Co., Ltd.) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/web-ad-agency-management-fee-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/web-ad-agency-management-fee-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- agency management fee rate for Web advertising agency management fees (Japan, general market convention)<br><small>Source: 株式会社PLAN-B (PLAN-B Co., Ltd.) (2025) · <a href="https://lighthousedata.io/data/web-ad-agency-management-fee-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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