B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

57%

57% -- lead growth rate for Local auto dealer (2018)

2018  · Waze

Waze Local ads drove a 57% increase in leads to a local auto dealer.

  • Only reported as a headline summary in a forum recap
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Attribution: Waze View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2018
Entity
Local auto dealer
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Waze Primary Tier B
https://www.waze.com/business/advertisers ↗
Confidence: 53/100 Vintage: 2018 Channel: Common Crawl
Source Article
Daily Search Forum Recap: August 3, 2018
Original Research
Waze · Original study ↗

Case study: Waze Local ads

Methodology documented
Industrymarketing
Plain Text
Local auto dealer: 57% lead growth rate. Source: Waze (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/waze_local_ads_leads_increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/waze_local_ads_leads_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- lead growth rate for Local auto dealer<br><small>Source: Waze (2018) · <a href="https://lighthousedata.io/data/waze_local_ads_leads_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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