B
Evidence Grade B
Trusted with Context
Dated
96%
96% — viewing rate for people (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
96%
Unit
Percentage
Data Vintage
2023
Entity
Study Type
Survey
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
50
Freshness
40
Sources (2)
HubSpot
Primary
Tier A
https://www.hubspot.com/marketing-statistics ↗
Also cited by
2026-02-16
Original Research
Lambdafilms
· Original study ↗
Segmentation
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
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According to research from the source, [claim]
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Plain Text
people: 96% viewing rate. Source: HubSpot (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/watch-explainer-videos-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/watch-explainer-videos-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> — viewing rate for people<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/watch-explainer-videos-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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