B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
95%
95% -- annual shopper penetration rate for Walmart (2026)
95% of U.S. shoppers make at least one purchase from Walmart in a given year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazing.com / Private Label Legion
Primary
Tier C
https://amazing.com/blog/growth-of-walmart ↗
Source Article
Why Is Walmart Growing? Private Label Legion on the Growth of Walmart
Original Research
Amazing.com / Private Label Legion
· Original study ↗
Methodology
Cited in blog post with asterisk footnote; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Walmart: 95% annual shopper penetration rate. Source: Amazing.com / Private Label Legion (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walmart-us-shopper-annual-purchase-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/walmart-us-shopper-annual-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- annual shopper penetration rate for Walmart<br><small>Source: Amazing.com / Private Label Legion (2026) · <a href="https://lighthousedata.io/data/walmart-us-shopper-annual-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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