B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

8% -- share of total retail media spend for Walmart Connect (2026)

Name: Share Of Total Retail Media Spend Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2026 · Darkroom

Walmart Connect represents approximately 8% to 10% of total retail media ad spend.

Reported as a range (8-10%)

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Attribution: Darkroom View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2026

Entity

Walmart Connect

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Darkroom Primary Tier B

https://www.darkroomagency.com/observatory/amazon-vs-retail-media-networks-2026 ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Amazon vs Retail Media Networks: Where Brands Should Spend i

AMAZON AND RETAIL MEDIA Amazon vs Retail Media Networks: Where Brands Should Actually Spend in 2026 Written by Darkroom leardership Written & peer reviewed by 4 Darkroom team members The Retail Media Reality Check The retail media network conversation often oversells diversification as a growth stra…

Original Research

Darkroom · Original study ↗

Methodology

Range 8-10%; midpoint used.

Methodology documented

Segmentation

IndustryRetail Company SizeEnterprise Channelmulti-channel

Cite this stat

Plain Text

Walmart Connect: 8% share of total retail media spend. Source: Darkroom (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walmart-connect-retail-media-spend-share

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<blockquote cite="https://lighthousedata.io/data/walmart-connect-retail-media-spend-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- share of total retail media spend for Walmart Connect<br><small>Source: Darkroom (2026) · <a href="https://lighthousedata.io/data/walmart-connect-retail-media-spend-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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