B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
36%
36% -- consumer preference share for Walkers crisps (UK snack consumers) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Whycatcher
Primary
Tier B
https://www.whycatcher.com/blog/something-to-feel-positive-about/ ↗
Source Article
Finally, something to feel positive about | Whycatcher
‘Who’s more excited about the future now?’
This was a question asked at the end of the ASC (Association for Survey Computing) AI conference yesterday. As a crude sum, I’d say around 90% of people said yes. Based on everything they’d heard at the conference, yes they were excited about what’s to come…
Original Research
Whycatcher
· Original study ↗
Methodology
From Whycatcher's Maya conversational AI moderator A/B test against a traditional survey; quantified via traditional survey backing
Methodology documented
Segmentation
IndustryFMCG
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Walkers crisps (UK snack consumers): 36% consumer preference share. Source: Whycatcher (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walkers-crisps-snacking-share-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/walkers-crisps-snacking-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- consumer preference share for Walkers crisps (UK snack consumers)<br><small>Source: Whycatcher (2025) · <a href="https://lighthousedata.io/data/walkers-crisps-snacking-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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