B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$10
$10 -- revenue increase per dollar of wage increase for US retailer studied by Marshall Fisher (Wharton) (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$10
Unit
Currency Usd
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marshall Fisher, Wharton School (cited via Zeynep Ton's The Good Jobs Strategy)
Primary
Tier C
https://birdsonggregory.com/youre-looking-at-a-retailers-most-important-brand-touchpoint/ ↗
Source Article
You're looking at a retailer's most important brand touchpoint
Original Research
Marshall Fisher, Wharton School (cited via Zeynep Ton's The Good Jobs Strategy)
· Original study ↗
Methodology
Study co-authored by Marshall Fisher, Wharton professor specializing in retail management, cited in Zeynep Ton's 'The Good Jobs Strategy'; framed as return on investing in customer-facing store staff (brand touchpoint). Study date not specified in article; collection year used.
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionUS
Cite this stat
Plain Text
US retailer studied by Marshall Fisher (Wharton): $10 revenue increase per dollar of wage increase. Source: Marshall Fisher, Wharton School (cited via Zeynep Ton's The Good Jobs Strategy) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wage-increase-revenue-boost-retail
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<blockquote cite="https://lighthousedata.io/data/wage-increase-revenue-boost-retail" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$10</strong> -- revenue increase per dollar of wage increase for US retailer studied by Marshall Fisher (Wharton)<br><small>Source: Marshall Fisher, Wharton School (cited via Zeynep Ton's The Good Jobs Strategy) (2026) · <a href="https://lighthousedata.io/data/wage-increase-revenue-boost-retail" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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