B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.8%
1.8% -- portfolio sales growth rate for Wachusett Brewing Company (2026)
Wachusett Brewing Company's whole portfolio sales grew between 1.8% and 4.5% following its rebrand.
- Growth rate varies depending on timeframe slice analyzed
- Blueberry flagship drove growth while other brands like Wally remained down over most timeframes
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.8%
Unit
Percentage
Data Vintage
2026
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
beerbrandingtrends.com
Primary
Tier B
https://beerbrandingtrends.com/how-wachusetts-rebrand-brought-the-brewery-back-to-growth/ ↗
Source Article
How Wachusett’s rebrand brought the brewery back to growth
Original Research
beerbrandingtrends.com
· Original study ↗
Methodology
Range 1.8%-4.5% depending on timeframe slice; midpoint used. Reported 15 months after rebrand launch
Methodology documented
Segmentation
IndustryB2C
Company SizeSMB
RegionNorth America
Channelmulti-channel
Cite this stat
Plain Text
Wachusett Brewing Company: 1.8% portfolio sales growth rate. Source: beerbrandingtrends.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wachusett-portfolio-growth-post-rebrand
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wachusett-portfolio-growth-post-rebrand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8%</strong> -- portfolio sales growth rate for Wachusett Brewing Company<br><small>Source: beerbrandingtrends.com (2026) · <a href="https://lighthousedata.io/data/wachusett-portfolio-growth-post-rebrand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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