B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$16,660
$16,660 -- median annual subscription price for VWO (2026)
Based on 93 verified purchases tracked by Vendr, the median annual subscription price for VWO is $16,660.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$16,660
Unit
Currency Usd
Data Vintage
2026
Entity
Sample Size
93
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vendr
Primary
Tier B
https://kirro.io/vwo-vs-optimizely ↗
Source Article
VWO vs Optimizely 2026: Pricing, G2 Scores, Who Wins
VWO is the better pick for marketing teams with budgets under $30,000/year. Optimizely is the better pick for enterprise teams that need mature feature flags and server-side testing. And if you’re a small team that finds both of them expensive or complicated, neither is the right tool for you.
That’…
Original Research
Vendr
· Original study ↗
Methodology
Vendr verified purchase data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
VWO: $16,660 median annual subscription price. Source: Vendr (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vwo-median-customer-price-vendr
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<blockquote cite="https://lighthousedata.io/data/vwo-median-customer-price-vendr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$16,660</strong> -- median annual subscription price for VWO<br><small>Source: Vendr (2026) · <a href="https://lighthousedata.io/data/vwo-median-customer-price-vendr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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