B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- ad awareness pre tv for Volkswagen Trailer Assist campaign (Norway, digital channels) (2015)
47% advertising awareness for the Volkswagen Trailer Assist campaign in Norway was achieved before TV broadcasting.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2015
Entity
Geography
Norway
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TRY / MediaCom (Volkswagen campaign)
Primary
Tier B
https://byraguiden.kampanje.com/byraguiden/volkswagen-trailer-assist/637537 ↗
Source Article
Volkswagen Trailer Assist
Annonsørfinansiert innhold
Volkswagen Trailer Assist
Et av Volkswagens strategiske hovedmål er å styrke markedets oppfattelse av Volkswagen som et innovativt bilmerke. Imidlertid har de siste årene vist oss at det er vanskelig å finne innovasjoner som er store nok til at det påvirker forbrukernes op…
Original Research
TRY / MediaCom (Volkswagen campaign)
· Original study ↗
Methodology
Share of ad awareness achieved via digital channels before TV launch
Methodology documented
Segmentation
IndustryAutomotive
RegionNorway
Channeldigital
Cite this stat
Plain Text
Volkswagen Trailer Assist campaign (Norway, digital channels): 47% ad awareness pre tv. Source: TRY / MediaCom (Volkswagen campaign) (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vw-trailer-assist-pre-tv-awareness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vw-trailer-assist-pre-tv-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- ad awareness pre tv for Volkswagen Trailer Assist campaign (Norway, digital channels)<br><small>Source: TRY / MediaCom (Volkswagen campaign) (2015) · <a href="https://lighthousedata.io/data/vw-trailer-assist-pre-tv-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.