B Evidence Grade B Graded under review Safe to Cite Current

25%

25% -- view through conversion percentage display video for Google Display and Video campaigns (2026)

Name: View Through Conversion Percentage Display Video Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-07

2026 · AdNabu

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Attribution: AdNabu View source

Lighthouse Research Team

Last verified: 2026-08-07 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2026

Entity

Google Display and Video campaigns

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

73/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

AdNabu Primary Tier B

https://blog.adnabu.com/google-ads/view-through-conversions-in-google-ads/ ↗

Confidence: 60/100 Vintage: 2026 Channel: Common Crawl

Source Article

Understanding View-Through Conversions in Google Ads in 2026

As an advertiser, you would surely agree that every click on your Google ads matters. However, what is equally important to know and often overlooked is that not every result comes directly from those clicks. Some users just view your Google ad, don’t interact with it at that moment, and yet still v…

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2026-08-15

Original Research

AdNabu · Original study ↗

Segmentation

Industryvideo_advertising RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

Google Display and Video campaigns: 25% view through conversion percentage display video. Source: AdNabu (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vtc-percentage-display-video

HTML Embed

<blockquote cite="https://lighthousedata.io/data/vtc-percentage-display-video" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- view through conversion percentage display video for Google Display and Video campaigns<br><small>Source: AdNabu (2026) · <a href="https://lighthousedata.io/data/vtc-percentage-display-video" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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