B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
175,000
175,000 -- students driven to site for VOXI (2025)
The VOXI campaign by Noise Media Group drove over 175,000 students to the site.
- Source states '175K+'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
175,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Noise Media Group
Primary
Tier B
https://www.noisemediagroup.co.uk/clients/voxi ↗
Source Article
VOXI Case Study | Student Social Media Marketing Campaign
Paid Social · UGC · Gen Z
How VOXI became the student SIM everyone switched to.
The Story
Vodafone's student SIM, VOXI, needed to cut through the noise and drive real conversions. But in a market where Gen Z has a 7-second attention span and ignores traditional ads, a rethink was required.
Introduci…
Original Research
Noise Media Group
· Original study ↗
Methodology
Agency case study self-reported campaign results; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
VOXI: 175,000 students driven to site. Source: Noise Media Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voxi-ugc-students-driven-to-site
HTML Embed
<blockquote cite="https://lighthousedata.io/data/voxi-ugc-students-driven-to-site" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>175,000</strong> -- students driven to site for VOXI<br><small>Source: Noise Media Group (2025) · <a href="https://lighthousedata.io/data/voxi-ugc-students-driven-to-site" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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