B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- share of voters receiving printed mail or fliers for US voters (2020)
78% of US voters indicated they were reached through traditional methods such as printed mail or fliers during the 2020 US presidential election cycle.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CCS Fundraising
Primary
Tier B
https://www.ccsfundraising.com/insights/nonprofit-political-fundraising-campaigns/ ↗
Source Article
What Nonprofits Can Learn from Political Fundraising Campaigns
During the 2020 US presidential election, political campaigns collected over $25.3 billion ($29.8 billion after adjusting for inflation). More recently, presidential candidate Kamala Harris’ team raised more than $81 million in the 24-hour period after Biden dropped out of the 2024 race, claiming to…
Original Research
CCS Fundraising
· Original study ↗
Methodology
Voter survey on campaign outreach channels
Methodology documented
Segmentation
Industrynonprofit
RegionUS
Channelevents
Cite this stat
Plain Text
US voters: 78% share of voters receiving printed mail or fliers. Source: CCS Fundraising (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voters-received-printed-mail
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<blockquote cite="https://lighthousedata.io/data/voters-received-printed-mail" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of voters receiving printed mail or fliers for US voters<br><small>Source: CCS Fundraising (2020) · <a href="https://lighthousedata.io/data/voters-received-printed-mail" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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